Dubai Creek Harbour

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Dubai Creek Harbour

Year:

2016

Name of project:

Dubai Creek Harbour

Client:

Emaar

Solutions:

3D Rendering

At the very beginning of this project we knew we needed to bring our A-game when it came to emphasizing the exclusivity of a beautiful bustling promenade with busy cafes. Our client Emaar, Dubai certainly has high standards when it comes to architecture and it was our task to create work on their level. The atmosphere element was an important factor to the client, as the goal was to bring out the lifestyle of people who live in the towers around, relaxing in their weekend and enjoying the park outside.


The Direction

We were given very detailed inputs when it came to determining the aesthetical direction that the client wanted for their renders, in the form of detailed photographs and specific descriptions. Since both scenes that were created were exteriors, it was really important to bring into focus the people that were walking around the scene enjoying the view. The challenge was the actual people in the scene. It was important to incorporate many different light sources, especially in the sunset scene, and to make them fit like they were actually there. We’ve experimented with color and shadow, but the result in the end was the atmosphere and sensibility that we aimed for, so we were really happy with it. The scenes needed to have that ‘’wow factor’’, which means impressive exterior architecture.

The Island
The Island

Dubai Creek Harbour is essentially an island district with a luxurious marina, promenade, docks and a park that resembles Central Park in New York City. It is mostly dedicated to recreation, leisure and entertainment with a diverse activities and programs throughout the day and evening.

The Angles
The Angles

We were given a lot of freedom when it came to determining the camera angles, so we’ve experimented until we were all happy with camera angles that bring out the beauty and bustle of the exteriors, with a view on the Calatrava’s Tower in the background.